Citra-Pils' New Label: Citra vs. Citrus
We are proud to announce that as of 2017, Citra-Pils Keller Bier and Switchback Ale officially stand side by side as the brewery’s only full-time offerings.
While many may incorrectly call it ‘Citrus-Pils’ there are absolutely zero fruit or citrus flavors added. The citrusy notes are 100% derived from the Citra hop variety used during the brewing process. And it’s not a coincidence that the name ‘Citra’ is so close to ‘citrus,’ as it is known for imparting light and bright citrusy notes such as lemon, grapefruit, and tropical fruit into beer.
So, how do we unlock these flavors and aromas? Through our own unique dry-hopping process, that allows us to pull the citrus notes out of the hops without any overwhelming bitterness. The result is our special twist on this classic pilsener lager. We even designed our new bottle label to highlight these flavors, decorating it with tiny hops alongside citrus slices.
We hope you enjoy drinking Citra-Pils Keller Bier as much as we enjoy making it! Since the very beginning, we have been dedicated to providing you the most authentic and innovative taste experience possible with each glass of Switchback beer. Our first and last thought with every brew is the quality of the product going to our customers.
Look for Citra-Pils Keller Bier on draught, in 22oz and 12oz stubbies at all your favorite bars and restaurants.