Introducing the Switchback Ale Can
Legendary flavor in convenient 16oz can
BURLINGTON, VT, July 26, 2018 — How does Vermont’s favorite beer improve on itself? By making it easier than ever to enjoy while adventuring. Switchback Brewing’s legendary Switchback Ale – a 100 percent unfiltered, 100 percent naturally carbonated, well-balanced reddish amber ale – is now available in popular 16oz cans. The 4x16oz packages are debuting now in Vermont and will roll out gradually to the rest of New England and New York.
“Ale fans have been asking for cans, but we held off until we could install a canning line designed for craft brewers from the ground up,” said Switchback founder and brewmaster Bill Cherry. “It’s from Germany and integrates the seamer with the filler in one monoblock to give craft brewers unprecedented control of the filling speed to maintain world class quality.”
Switchback cans feature a non-BPA liner to assure quality and a special matte finish on its graphics.
“Switchback Ale drinkers are assured the same great beer flavor experience they expect from us,” said Cherry. “There is zero compromise on quality. This beer is identical to our bottles and draught – which aren’t going away – and the fill is the best that exists on the planet. We’re excited to add more options in cans in the future.”
About Switchback Brewing Company
Switchback Brewing Company was founded in 2002 by master brewer Bill Cherry and his longtime friend Jeff Neiblum. To maximize complexity and flavor, the beer is left unfiltered and carbonated during fermentation by the yeast itself, creating a 100% naturally conditioned beer. In 2017, Switchback Brewing Co. officially became the first 100% employee-owned brewery in New England via an Employee Stock Ownership Plan (ESOP). The move keeps the brewery locally owned and operated, still at its original home in the South End of Burlington, VT. Switchback beers are distributed throughout New England and New York. For more information, visit www.switchbackvt.com.