Posts tagged Citra-Pils
Switchback Brewing Co. Releases Combo Packs

Switchback Brewing Co. beers will soon be available in Combo 12-Packs at local stores. The October release of the Combo Pack is the first time Switchback’s iconic stubby bottles will be available in a 12-pack. This exciting addition to the brewery’s offerings required brand new package construction and design. The challenge of efficiently uniting three beer varieties into a single box resulted in a unique packaging process involving equipment modifications and good ol’ fashioned manual labor by Switchback’s employee-owners.

The Combo Pack gives the consumers an opportunity to purchase an assortment of quality Switchback beers at a lower price and allows the rotating special beers to have more availability to the market.

Switchback Brewing Company Combo Pack

And good things come in Combo Packs!

The first Combo Packs to be released will contain six Switchback Ale, three Citra-Pils Keller Bier, and three Dooley’s Belated Porter in 12oz stubby bottles. Switchback Ale—the number one selling draught beer in Vermont — is a staple for many customers. The Citra-Pils, launched year-round in January, is a clean, refreshing pilsner style lager, dry-hopped with Citra hops, giving it bright lemony citrus notes. Dooley’s Belated Porter exhibits bold, roasted flavors and a smooth finish featuring a single hop variety, Simcoe. The Porter is the first of a few rotating beers to be featured in the Combo Pack, depending on the time of year. Like all Switchback beers, all three varieties are 100% naturally carbonated and left unfiltered.

Citra-Pils' New Label: Citra vs. Citrus

We are proud to announce that as of 2017, Citra-Pils Keller Bier and Switchback Ale officially stand side by side as the brewery’s only full-time offerings.

While many may incorrectly call it ‘Citrus-Pils’ there are absolutely zero fruit or citrus flavors added. The citrusy notes are 100% derived from the Citra hop variety used during the brewing process. And it’s not a coincidence that the name ‘Citra’ is so close to ‘citrus,’ as it is known for imparting light and bright citrusy notes such as lemon, grapefruit, and tropical fruit into beer.

So, how do we unlock these flavors and aromas? Through our own unique dry-hopping process, that allows us to pull the citrus notes out of the hops without any overwhelming bitterness. The result is our special twist on this classic pilsener lager. We even designed our new bottle label to highlight these flavors, decorating it with tiny hops alongside citrus slices.

We hope you enjoy drinking Citra-Pils Keller Bier as much as we enjoy making it! Since the very beginning, we have been dedicated to providing you the most authentic and innovative taste experience possible with each glass of Switchback beer. Our first and last thought with every brew is the quality of the product going to our customers.

Look for Citra-Pils Keller Bier on draught, in 22oz and 12oz stubbies at all your favorite bars and restaurants.

2017 Year-Round Release: Citra-Pils Keller Bier

Switchback Brewing Company announces the year-round release of Citra-Pils Keller Bier

BURLINGTON, VT—Switchback Brewing Company is excited to announce the year-round release of Citra-Pils Keller Bier. In the brewery’s 14 year history, Citra-Pils is only the second beer to be produced, bottled, and distributed year-round. The brewery was founded in 2002 around the idea of creating a unique and distinct flavor with the company’s flagship brew, Switchback Ale. The practice of defying style guidelines continues with a long-aged unfiltered lager.

“Citra-Pils hits all of our favorite points,” says Brewmaster Bill Cherry. “We wanted to add depth to the beer market. Citra-Pils adds new dimensions and flavor profiles in the underrepresented category of craft lager beers.”

Citra-Pils was created on a whim in 2014 while maintaining the lager yeast used in the brewery’s Märzen Fest Bier. The lager is brewed in the most traditional way, using only light pils malt and Saaz hops. After a six-week lagering process, the beer is then dry-hopped with a blend that includes Citra hops along with Saaz. The brewers worked with Paul Mueller Company to design a custom hop-handling device, enabling the beer to be dry-hopped without sacrificing Switchback’s signature 100% natural carbonation.

The result is a delightfully refreshing pilsener with a decidedly nontraditional twist. The bright lemony citrus notes of the Citra complement the noble Saaz character perfectly. Like all Switchback beers, Citra-Pils is left unfiltered for the fullest flavor possible.

Bill Cherry reflected on the beer’s taste, “The crispness and clean flavors of a lager combined with a tasteful addition of the Citra hop, normally used in IPAs, creates an unusual and fun combination of flavors.”

Citra-Pils Keller Bier will be distributed in VT, NH, MA, ME, and NY, available on draught as well as in 12oz stubby bottles and 22oz bottles, year-round starting in 2017, with new packaging different than that of Switchback’s Rotating Specials.

What is a Keller Bier?

We are proud to announce that in 2017, Citra-Pils Keller Bier and Switchback Ale will stand side by side as the brewery’s only full-time offerings. Born as a classic pilsner lager, we brew Citra-Pils Keller Bier in the most traditional way, using only Light Pils malt and Saaz hops in the boil. We then dry hop with more Saaz and also Citra hops to create a special “twist” on the classic pilsner style, giving it its bright lemony citrus notes.

But what is a Keller Bier exactly? Keller Biers, typically lagers, are always unfiltered and unpasteurized. In its most literal sense, Keller Bier translates to ‘Cellar Beer,’ a reference to drinking the beer straight from the brewery’s lagering tank. But in a beer world where filtered and force carbonated brews reign supreme, ‘Keller Bier’ stands for so much more. A Keller Bier is truly a Brewmaster’s beer. Fresh from the aging tank. Straight from the fermenter to the glass. Many of you may know that all of our beers, including Citra-Pils, are left unfiltered and are 100% naturally carbonated by the yeast itself, requiring absolutely no force carbonation. We simply move the finished beer from the fermenter to the bright beer tank before packaging, making Switchback Citra-Pils an authentic (or, as our German friends would say, “authentisch”) Keller Bier.

So why should I care? In today’s beer culture, IPA’s and self-proclaimed ‘hop bombs’ are a hot topic and options are plentiful.  Classically brewed lagers on the other hand, not so much, and there is good reason for this. Making a great lager is extremely difficult and demands all the skills of an experienced Brewmaster. It is an unforgiving style in which each and every defect and off-flavor has a crisp and clean stage to present itself. The advantage we have here at our brewery, is the experience, skill and equipment to do this highly respected style justice.

We hope you appreciate our dedication to providing you the most authentic and innovative taste experience possible with each glass of Switchback beer. Our first and last thought with every brew is the quality of the product going to our customers.

Look for Citra-Pils Keller Bier on draught, in 22oz and 12oz stubbies come January at all your favorite bars and restaurants.