ABOUT US
WHO WE ARE
Proudly 100% employee-owned and operated, Switchback is built on three things: our beer, our people, and our community.
We produce superior beer without compromising on quality, maintain a workplace that rewards dedication and expertise, and stay deeply woven into the fabric of our community and Vermont.
The name says it all. Co-founder and President Bill Cherry first conjured it while envisioning himself cycling up the Appalachian Gap:
"I liked the fact that switchbacks are regularly used by hikers, skiers, and cyclists, but also that the term serves as a metaphor for life — in that our path is seldom straight towards our goals."
— Bill Cherry, Co-Founder & President
OUR STORY
In February 2017, founder and Brewmaster Bill Cherry did something rare and handed the brewery over to the people who built it. Through an Employee Stock Ownership Plan (ESOP), Switchback became the first 100% employee-owned brewery in New England.

