Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and “Krush N.A. IPA” at Craft Brewers Conference
FOR IMMEDIATE RELEASE
BURLINGTON, VT (April 8, 2026) — Switchback Brewing Co. and Sustainable Beverage Technologies (SBT) will showcase the next phase of their partnership at the upcoming Craft Brewers Conference with the debut of Krush® N.A. IPA, a non-alcoholic collaboration brewed using BrewVo® technology.
The announcement builds on news first shared in January, when Switchback revealed plans to bring non-alcoholic production fully in-house through the installation of a BrewVo system, establishing the brewery as the only BrewVo production facility in the East.
Now, just months later, that investment is already taking shape through collaborative product development and expanded capabilities.
From Installation to Innovation
With BrewVo now being integrated into its Burlington facility, Switchback is moving beyond infrastructure and into execution, developing new products and partnerships that demonstrate the potential of the technology.
Krush N.A. IPA, developed in partnership with Yakima Chief Hops, serves as an early example of what that future looks like: a hop-forward non-alcoholic IPA designed to deliver full flavor, body, and balance.
“We’ve always approached beer with a focus on drinkability and balance,” said President and Founder Bill Cherry. “What BrewVo unlocks is the ability to bring that same approach to non-alcoholic beer, without compromise, and to do it not just for ourselves, but alongside partners.”
Expanding Access to High-Quality N.A. Production
The BrewVo installation positions the brewery as a hub for non-alcoholic production on the East, offering breweries and beverage brands access to advanced N.A. capabilities without the need to build their own systems.
That vision is now beginning to materialize. By combining BrewVo technology with Switchback’s brewing expertise, the Burlington facility provides a pathway for partners seeking:
Consistent, scalable non-alcoholic production
Proven flavor retention
A collaborative, brewery-to-brewery approach
Experience It at CBC
Krush N.A. IPA was created to demonstrate the real-world potential of BrewVo technology in a modern craft style. The beer features expressive hop character from Yakima Chief Hops, a full, satisfying body, and clean bitterness and a balanced finish. Sample Krush N.A. IPA and learn more about BrewVo technology and opportunities at the Brewers Conference.
About Switchback Brewing Co.
Founded in 2002, Switchback Brewing Co. is an employee-owned brewery based in Burlington, Vermont. Widely known for its flagship Switchback Ale, the brewery is guided by a balance-driven approach to brewing and a deep commitment to quality, consistency, and community. Switchback’s portfolio includes Switchback Ale, seasonal and limited releases, and Switchback N.A., a non-alcoholic version of its iconic ale.
About Sustainable Beverage Technologies
Sustainable Beverage Technologies (SBT) develops innovative brewing solutions, including BrewVo®, enabling brewers to produce high-quality beverages across a range of alcohol levels while improving efficiency and scalability.
Media Contact:
Amy Lieblein
Marketing & Communications
Switchback Brewing Co.
Email: amy@switchbackvt.com
Phone: (802) 651-4114
Website: www.switchbackvt.com